Most Notable Events of the 2011 Year
February
In February we saw one of the worst natural disasters in history with Japan’s 9.0 magnitude quake and resulting tsunami that led to a nuclear meltdown. The world poured out its’ support.
March
We saw the unstoppable self destruction and meltdown of Charlie Sheen who was fired from Two and a Half Men on March 7th.
April
The social event of the year happened in April with the Royal Wedding, which had more than 1 billion people around the world tuned in to watch Prince William and Kate Middleton say “I do.”…
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Sunday, 11 December 2011 14:52
A word from AVMore - year end review. Featured
Written by Adolfo Proietti
December has arrived and another year is coming to an end. We began this year with a move to our new and comfortable location. Thank you for the positive response and great support.
AVMore has continued to grow the brand, expand its’ service offerings and positioning as an integrated marketing production company. Strategically providing services our clients need by taking a look at their complete marketing and communication objectives.
This past year we completed high profile projects (TV commercials for Skate Canada) and many corporate campaigns (Hasbro’s Games of the Month), events and contests (Raybestos Brakes). Our digital signage, DigitalPOP,…
What is it?
Have you ever wondered what makes that YouTube videos you watch work? Well it’s all part of streaming and it’s been all around us this past decade but now expanding. We now have live streaming whereby you can see an even or show live as it shows right from you computer or electronic device. avmore provides its customers with access to streaming on your own websites if you have a business or want to have one.
Why is it important?
Low budget
More efficient to get your information around the globe
Attracts more attention
Instant access to…
Thursday, 04 August 2011 13:12
Take Interest in Lorene Hatelt, a Para Olympic Athlete
Written by Adolfo Proietti
This week I met with Lorene Hatelt, an 8 time Para Olympic champion (http://www.facebook.com/people/Lorene-Hatelt/621675875). I interviewed her for my forth coming book "Dawg on a Bone", more on this later.
Every once in a while we meet an individual that leaves a lasting impression and impacts our life in a meaningful way. Lorene is one such person.
I am not going to re-count her story, you can check out the link I provided and do a Google search for more on that. What I would like to do is reach out to you on her behalf for support. Financial support.…
Friday, 17 June 2011 11:23
How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]
Written by Angie Schottmuller![How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]](http://www.avmore.com/media/k2/items/cache/e2bf3b11df0b872112757f1c2fee6e32_M.jpg)
By Angie Schottmuller ( @aschottmuller )
Can QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign.
As a new technology, QR code marketing can be intimidating. The key is determining how it can add value and produce tangible ROI. To do that, let's take a look at the actual analytics for a QR code campaign and review the insights.
QR Code Analytics - U.S. Retail Case Study
Below is a screenshot sampling of…
Wednesday, 18 May 2011 13:48
Going green: Saving the World or Making a Profit?
Written by Joseph Proietti
A Wash of Green
Many companies are jumping on the bandwagon of “going green” to look more environmentally friendly to their consumers. This is called corporate “green washing”, and poses an ethical dilemma. Companies green wash a product, or create a “green” product just for the sake of profit, versus the reason why a consumer might purchase it, out of an ethical decision.
Green capitalism in today’s society is one of the most modern and continually growing methods of advertising. It’s not very often that the same concept can be called both "…A highly democratic strategy to save the planet"…
Driving home from the office I noticed sign after sign on most commercial blocks. Not necessarily those you want to see if you are a landlord; Top Floor Available, For Lease, Call For Office Space, For Rent.
Are these the signs of the times? What are they telling us? Are we in an economic recovery as the media would have us believe? Is there a double dip? Has Canada been insulated by the economic depression in the U.S. which simply delay the effects on this side of the boarder?
As companies are down sized and restructuring more and more people…
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Monday, 04 April 2011 12:32
QR Codes. It’s All About the Tracking (Part 2)
Written by Adolfo Proietti
How QR codes can work in your advertising campaign.
Since 2006 QR codes have been embedded in oil paintings, photographs, artwork, posters and many other surfaces. When you scan the QR code it will take you directly to a music download, a video trailer, a web page with details of that artist, promotion or product.
The QR code has been seen on billboards, public transportation, on buildings and at major events.
Advertisements with a QR code are part of a promotional or event campaign programmed to address the objective of the event – direct traffic to a website, enter a…
Everyone is talking about SEO, social media, e-everything but have you heard about QR codes?
QR is short for Quick Response. This application was originally developed in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994.
Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users.
A QR code is a 2D barcode that can store several hundred times the information than the typical barcodes you see every day. They can also be read by many…
Tuesday, 08 February 2011 14:33
In Case You Missed it - DigitalPOP Event Presentation Video
Written by Natalie Macchione
For those of you who couldn't join us for our launch event of DigitalPop, we have good news. You can view our entire presentation from our DigitalPOP website to see what you missed!
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